Whether you run a small business or you have a blog about food recipes, it’s important to realize the benefits that the internet resources provide. With plenty of information available online, the internet marketing has become easily accessible, and the topics about it are numerous.

What you also need to know is that the world of search engine optimization, or SEO as it’s known, can be daunting for someone who has a business and tries to manage all the facets of their activity at once. Using the Internet marketing resources is not something that you do just once and let it go – it’s something that you continuously have to work on, to get better and better rankings in the search engines for your site. You should appoint an SEO agency to maintain your internet properties. We recommend Sherlocked Marketing.  Click here for Sherlocked Marketing Facebook Page.

Searching for help online can be found in a topic like “SEO – The best internet marketing resource” or anything else that it’s related to it, and it will provide you with a lot of useful information. However, let’s see some of these resources and what SEO it’s about in the eyes of specialists.

Updating Information

What do you do when you visit a site that you like? The answer is very easy – you look for new and fresh information. The same is valid for your website – to be relevant for the search engines, your site should have fresh and relevant content. The search engines love when a new article is posted or when something new is shared, and that’s why it’s important to also keep a blog along with your website. For starter, you can write a blog post once a week, post it on your blog and share the content on your social network profile, along with a link to your website. It’s like a 3 in 1 instant coffee – it invigorates the people that visit your site.

Content Is Important

Everyone stresses out how valuable the content is, but do you know why? We turn back to your experience – what do you do when you visit a website, and you don’t like the posts? You spend most 15 seconds on it, and once the title and the first lines seemed irrelevant, you just choose another website. The same thing will happen to your site – if your content is not catchy enough, people will leave and look for something similar but more appealing.

The title and the first lines are important – they need to catch the interest of the audience and determine them to keep on reading. Once they like what they get, they’ll keep coming back for more.

Visual Relevancy

Text is merely enough, so use relevant picture to stress out some of your content. Don’t use too many images, but keep it from one to maximum two or three on a post. The reason behind this advice is very simple – an image is said to value a thousand words, but with the right content next to it, people will love to spend time on your pages and keep looking for more and more interesting content. Also, you can use small videos – something that doesn’t take a lot of time and with no ads. It’s simple and it will keep people engaged. However, make sure that the videos are relevant to the posts and the photos – if you sell flowers, you won’t use a video with a guy that talks about selling cars, so pay attention to what you offer your clients.

Uniqueness

Speaking of using catchy content and relevant images leads to something important – you need to have unique content on your blog and website. You may wonder why, but copying something from somewhere else is merely enough. On the contrary – this will decrease your ranking on the search engines, or the search engines won’t index your website.

Google and other engines love to find new and fresh content, and if they find two sites with identical content, they won’t rank the one that is newer and with no authority. It is simple math actually – you need to be original to be on top of the search results. If you can’t write your own content, find someone who is a professional writer and can cooperate with you to provide unique articles related to your activity. It’s a way to ensure that your visibility is increased in the online environment and that the search engines find your site easily.

Relevant Meta Descriptions

When you use the search engines, you see the results as red titles and under it a small description about what the site or the content is about. When you think about these, consider creating relevant meta description as any search engine will use these for their returned results. You can include keywords that are relevant to your website and for your content so that you can summarize in just a few words what your page is about. However, use less than 155 characters, as this is the maximum length that search engines will give.